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From utilities to mental models: a critical survey on decision rules and cognition in consumer choice

Identifieur interne : 000B21 ( Main/Exploration ); précédent : 000B20; suivant : 000B22

From utilities to mental models: a critical survey on decision rules and cognition in consumer choice

Auteurs : Mg Devetag [Italie]

Source :

RBID : ISTEX:799935B947147879DA7AE60D3D478385B4B9C36D

English descriptors

Abstract

This work critically discusses a selected body of (mainly experimental) studies on consumer behavior in the light of two general questions. First, can one identify within the vast literature from psychology, marketing, etc., a few stylized facts which might be the grounds of a behavioral theory of consumption parsimonious enough to be useful to economic theorizing, and, at the same time, not in open violation of the evidence on how consumers actually behave? Second, to what extent should such theories be nested into an explicit account of the cognitive processes leading to particular consumption acts?

Url:
DOI: 10.1093/icc/8.2.289


Affiliations:


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Le document en format XML

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<div type="abstract" xml:lang="en">This work critically discusses a selected body of (mainly experimental) studies on consumer behavior in the light of two general questions. First, can one identify within the vast literature from psychology, marketing, etc., a few stylized facts which might be the grounds of a behavioral theory of consumption parsimonious enough to be useful to economic theorizing, and, at the same time, not in open violation of the evidence on how consumers actually behave? Second, to what extent should such theories be nested into an explicit account of the cognitive processes leading to particular consumption acts?</div>
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